Wednesday, August 08, 2018

Ahed Temimi vs Elisha Odess. Imagefare vs Warfare

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Ahed Tamimi released from Israel Prison. Compare Her Release with Jewish suspect Elisha Odess


Image PR warfare is the lethal weapon  the Temimi family uses against the IDF and Israel.

Common Sense approach:

Simply destroy their weapons which are their cameras and their ability to broadcast. Address the hostile lying Media as does Donald Trump. They are the enemy!  Take away their tools to spread lies and untruths.   Then bombard the press with the real truth. Expose  the violence and incitement of the Temimi clan as the Israel Advocacy YouTube video effectively did in the link above.

In all due respect, imagefare is exactly  the warfare the enemy wishes us to engage in. After all, they are weak militarily on the actual battlefield. Imagefare is their forte. 

Imagefare, and the strategy presented as described in the article below, feeds into the enemies rules of engagement and yields the opposite of the desired image.


By Dr. Moran Yarchi who is the head of the Public Diplomacy Program and a faculty member at the Sammy Ofer School of Communications at the IDC Herzliya. An expanded version of this article originally appeared in The Arena – Diplomacy and Foreign Relations, published by the Abba Eban Institute for International Diplomacy at the IDC Herzliya, chaired by Ambassador Ron Prosor.

...In our paper, Ayalon, Popovich, and I suggested a new strategy, which we referred to as "Imagefare." In conducting Imagefare, the state takes into consideration the impact of fighting for its public image in the process of formulating policy in international conflicts. A sound military strategy should be influenced by public image considerations as part of its overarching strategy. Choosing military means and methods must be done with acute awareness as to how actions in the combat arena will be received by international public opinion. Decision-making should balance military gains with damage to public image, as both may affect foreign policy in different ways. Public diplomacy and public relations professionals should be incorporated into the decision-making processes. Their broad participation in formulating strategy can contribute to conducting more effective warfare in the public image arena."

They suggest to conduct the hearings of Ahed Temimi with transparency

"...The decision to try her behind closed doors created an impression that "the Occupation" fails to provide Palestinians due process and further diminished its legitimacy. "

Alot of good airing her interrogation has accomplished. 


I am not disputing that her interrogation in fact might have violated some of her human rights, like sleep deprivation in order to extract confessions.  

But for goodness sakes! 

Why did we need her to confess? 

We already have all the evidence we need against her. It's obvious.

Anyway,  she basically was tight lipped under interrogation.  Israel had all the damning evidence on her without an interrogation! Her public statements and public actions speak for themselves! 

Basically engaging in imagefare is a no win situation. In fact,  the more you try to protect your image the less you succeed! 

So we might as well protect Israel the old fashioned way. 

Case in point and there are many others...The so called massacre of Jenin in 2002  where the IDF endangered the lives of their own Chayalim engaging in "Imagefare",  too worried about the public image, sending elite units into booby trapped suicidal urban warfare with 23 Chayalim dead  rather than engaging them by air and the world not only didn't appreciate Israel's senseless, suicidal sacrifice on behalf of the Palestinian civilian population who were engaging them on the ground, they acually condemned Israel  for the massacre of Jenin and for human rights violations and IDF brutality.


"On April 7, senior Palestinian official Saeb Erekat suggested to CNN that some 500 Palestinians had been killed in the camp. Five days later, when the fighting stopped, PA Secretary Ahmed Abdel Rahman told UPI that the number was in the thousands, hinting, along with other Palestinian figures, that Israel had snatched bodies, buried Palestinians in mass graves and under the rubble of ruined buildings, and otherwise conducted on a scale compatible with genocide."
Stories of hundreds of civilians being killed in their homes as they were demolished spread throughout international media.[8] Subsequent investigations found no evidence to substantiate claims of a massacre, and official totals from Palestinian and Israeli sources confirmed between 52 and 54 Palestinians, mostly gunmen, and 23 IDF soldiers as having been killed in the fighting.[9][10][11][12]"






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